29 jan São Paulo Expo potentializes the capital of São Paulo as the major Latin American destination for events
In 2017, the venue hosted the most representative events in the country
São Paulo – Managed by French multinational GL events, São Paulo Expo closed 2017 with more than 120 events and 2 million attendees. Today, it is the convention and exhibition center which hosts most events in Brazil. In such a period when the country was still very impacted by the crisis, the multifunctional complex contributed directly to the improvement of several economy sectors. Then it was consolidated as an important tool to keep the city of São Paulo among the major event destinations in Latin America.
For São Paulo Expo managing director, Damien Timperio, the complex not only reinforced the potential of São Paulo city, in terms of business tourism, but it also expanded the important role of the city as one of Brazil’s economic development drivers. “We’ve brought new events and thousands of people, serving as a channel for important businesses, which have moved vital sectors of the national economy”, Timperio says.
“After the venue was modernized and amplified (a R$ 420 million investment), in a single year of operation, SP Expo is already the convention center which mostly hosts events and audience in Brazil. In GL events universe, the company has got 40 venues around the world, and it is among the leaders in attendance rate”, Timperio reveals.
In its calendar, trade shows, congresses and corporate events exceed event organizers’ expectations. São Paulo Expo has housed over 40% of side events and hosted national and international activities from varied segments, such as the automobile, technology, entertainment and machinery & equipment industries. For 2018, for the first time at the complex, such events are already confirmed: Intermodal South America, Sirha São Paulo, Abradilan Conexão Farma, Glass South America, ForMóbile, Futurecom, in addition to Sensation, an electronic music event known world-wide.
Among the most prominent trade shows in 2017, Timperio mentions, for example, Feicon Batimat, Analitica Latin America, Plástico Brasil, Automec, FCE Cosmetique and FCE Pharma, Fispal Tecnologia and Salão Duas Rodas.
According to Timperio, SP Expo’s achievements will also drive a significant increase in the Brazilian operation participation of GL events revenue – which is around 1 billion Euros. In 2016, the Brazilian percentage was 12%. In 2017 and 2018, this share must grow to 15% and 18%, respectively.
In 2017, São Paulo Expo was recognized by Caio Award as the best “Pavilion for Trade shows and Exhibitions in Brazil”. This award aims to stimulate and value the work of national companies and professionals in events and tourism.
Versatile Infrastructure and turn-key services
With privileged location and out of the driving restriction area in São Paulo capital, São Paulo Expo has a 90 thousand m2 exhibition area. Its modulation for up to eight pavilions enables simultaneous shows and actions, with a full range of services which are offered by other companies of the group.
The multi-purpose complex also offers a unique 10 thousand m2 space for congresses and conventions, with 34 modular rooms, a restaurant and a garage building with 5 thousand parking spaces, of which 4.5 thousand are covered spaces.
“The robustness of our portfólio justifies why event planners are satisfied with the services rendered by São Paulo Expo. We keep on investing in excellence and we bet positive results will be maximized in 2018”, Willians Lopes, Sales & Marketing director of the venue, states.
Check the events schedule for the next year: http://saopauloexpo.com.br/agenda.php.
About GL events
Originally from France, GL events is present in more than 20 countries in five continents, it manages 40 venues, among multipurpose arenas and convention centers, and it has already held more than 4,000 events. With a 953 million Euro revenue in 2016, the company currently has over 4,200 employees. In 2006, the company arrived in Brazil, where it has already invested around R$ 1 billion.
In the country, it operates in four business units: GL events Venues manages São Paulo Expo, Riocentro and Jeunesse Arena; GL Live is responsible for the conception, production and execution of events, including the supply and installation of temporary structures, in addition to booth set-up, furniture rental and signage; Fagga l GL events Exhibitions has been operating for more than 50 years in Brazil, by promoting business and entertainment events in various economy sectors; and Grand Mercure Riocentro – the first investment of the group in hospitality.